Fred's Blog

Easy and Painless

I often provide my clients with a "Top X" list of recommendations for Excellence. Typically, one of my recommendations will be how to "Make it easy and painless for your customers to do business with you". Many companies provide great products and services, but have systems, processes or people that make it difficult and frustrating for their customers to do business with them. We have all experienced companies like this.

Then there are those companies that just "get it" - and get it right. I have recently experienced a great example of just such a company. The Complete Line is a family owned business here in the Seattle area that sells office furniture, equipment and supplies to companies large and small (they have been in business for over 30 years). They made a happy and loyal customer out of me by making it easy and painless to do business with them.
They...

• Came to my office to establish a relationship and explain their business
• Have pretty much everything one could ever need in the way of office furniture, equipment and supplies
• Have very competitive prices
• Don't require a minimum order
• Take orders by phone, fax or web site
• Deliver the next day
• Don't charge for delivery
• Are good, friendly people who know how to build customer loyalty.

You can bet that customers (like me) go out of their way to help businesses like this become even more successful.

Tags:  Customer Service , Reference

Posted: 14 May, 2007 Permalink | Comments (2)